Apple Set to Release New Console, Will Rely Solely On Third Parties For Software Says Pachter

by Ernice Gilbert
gamesthirst.com

There’s been a lot of speculation concerning Apple and what some believe will be it’s inevitable entrance into the gaming industry. But still many analysts have doubts, arguing that the company already has three gaming devices: the iPhone, iPod Touch and now the iPad.

But there’s one analyst who believes that Steve Jobs and the gang will make a full play, introducing a standalone console, adding one more machine to compete with Microsoft, Sony and Nintendo’s systems.

"I think Apple’s going to be a serious gaming company,” the Wedbush Morgan Securities analyst, Michael Pachter said on the latest episode of his show. "The difference between Apple and Nintendo, Sony, Microsoft is, Apple is not known for internal software development. So I don’t think you’re going to get an Apple Games Group like you have Microsoft Games Studios making games – you’re certainly never going to approach the quality of games you get out of Nintendo.”

He added: "So Apple’s going to be solely dependent on third parties to support their console in the future.”

Apple will introduce a console because according to Pachter, the success of the iPod touch has basically proven to them that in the gaming industry, software sells hardware, and so they’ll continue to promote and encourage software development to sell hardware, which, according to Pachter is what they care about.